Field of Interest: Comunication field
Mains Courses: Advertisement, Public Relations, Journalism
Whats Important to know about it: Its important to know the diference among the courses. In Public Relations you will deal more with the clients, your role is to develop the image of your company, you should be very sociable and be good at dealing with people. While advertisement has more to do with the sale of the product and also the campaign of it, you have to be creative and organized to do the planning.
Best Universities:
Brazil: (UFRGS) Universidade Federal do Rio Grande do Sul
The course of Social Communication offers license in Journalism, Public Relations and Advertising. Until the Second Semester, the curriculum its common for the three areas, but the entrance by exam (vestibular) in the licenses are separated. The Journalism works in newspaper, broadcasters of radio and television, magazines, Internet and press offices. The advertiser acts in agencies, in the marketing area of companies and in specified producers (sound, videos, etc). The Public Relations can render press offices and consulting services to public and private companies, acts in planning and execution of events and promotions, in researches of public opinion and market and in the planning of intern and external communication projects for organizations in general.
http://www.ufrgs.br/ufrgs/ensino/graduacao/cursos/exibeCurso?cod_curso=313
World: (USC) University of Southern California
“Innovations in information and communication technologies are changing the way we live, work, play, and learn. Since the 1970s, the USC Annenberg School for Communication and Journalism has been at the forefront of efforts to explore these social, cultural, rhetorical, and organizational processes as we prepare students who will understand and be able to study and manage the communication revolution in education, politics, management, marketing, government, and nongovernmental institutions. Our graduate programs combine an emphasis on communication theory and research methods along with new technologies, policy implications, and practical applications. Graduates go on to positions of leadership and responsibility in media corporations, new business ventures, government and nonprofit organizations, as well as academia. Students with diverse educational and cultural backgrounds from throughout the world come together to complete programs of study that emphasize participation in seminars and symposia, internships, field research in organizations, special workshops, group research projects, e-learning, and independent study. The academic degrees are flexible enough to allow students a wide degree of latitude in designing their programs of study. Our top-ranked faculty members are drawn from a wide range of academic disciplines, and include distinguished scholars and researchers, editors of leading journals, officers in prestigious national and international professional associations, and highly respected consultants to government and private industry. Faculty members work closely with students, often on exciting joint research projects. Our student services staff members are unsurpassed in their ability to help students enjoy their program. Current and former students willingly share their knowledge of the university so that newcomers are quickly immersed in the Annenberg experience.”
http://annenberg.usc.edu/school-communication/admissions/forefront
Well-Known Professional David Ogilvy:
Main Anchivements:
- The title of “The Father of Advertising”
- His best-selling book “Confessions of an Advertising Man”, one of the most popular books of his area.
- Commander of the Order of British Empire (CBE)
- Elected to the U.S. Advertising Hall of Fame in 1977 and to France's Order of Arts and Letters in 1990.
About his work:
He worked as a chef, researcher, and farmerand and then started his own advertising agency with the backing of Mather and Crowther. He founded the Ogilvy Group, that was bought by WPP Group, a British parent company. He commanded a lot of importante campaigns.
He created a philosophy, thats is known all over the world:
Creative brilliance: had a strong emphasis on the "Big Idea".
Research: coming, as he did, from a background in research, he never underestimated its importance in advertising. In fact, in 1952, when he opened his own agency, he billed himself as research director.
Actual results for clients: "In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."
Professional discipline: "I prefer the discipline of knowledge to the anarchy of ignorance." He codified knowledge into slide and film presentations he called Magic Lanterns. He also instituted several training programs for young advertising professional.
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