Advertising and Marketing

         Advertising and Marketing

              (communication)

                                    Manuela Piltcher\Mariana Borin

 Advertising is a form of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering, or political or ideological support.The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertisement or direct mail; or new media such as blogs, websites or text messages.

 To put it simply, advertising is salesmanship. It can make the difference between business success and failure. It is a cost-efficient way of telling buyers what is for sale and what the product’s features are. At the very least, it seeks to persuade someone who is in the market for a given product or service to consider a particular brand.

The business of advertising involves marketing objectives and artistic ingenuity. It applies quantitative and qualitative research to the creative process. It is the marriage of analysis and imagination, of marketing professional and artist.

Advertising is art and science, show business and just plain business, all rolled into one. And it employs some of the brightest and most creative economists, researchers, artists, producers, writers, and business people in the country today.

Advertising campaigns are not only to sell things or brands, of course their are paid by a brand but a lot of them are using marketing as a way to aware people about the real important things in the world as generosity, love, forgiveness, humanity and kindness.

Here are some advertising videos that will touch you heart:

                     

 

     Key Areas

 

- Production, creation and advertising planning agencies

- Marketing

- Market research

- Digital communication

- Sales promotion

Salary:

-Initial gain ( monthly average)

R $ 1.2000 to R $ 1.5000 .

-Gain intermediate level ( monthly average)

$ 5 thousand to R $ 7000 .

-Gain at the peak ( monthly average)

 Potentially high, exceeding R $ 15 thousand. Generally , compensation is linked to achievement of results .

   

                                            

                                  Successful Professional

William Bonner, is a journalist, publicist, presenter and Brazilian writer. William graduated in Advertising and Marketing Escola de Comunicações e Artes ( ECA- USP). He is currently editor in chief and host of National Journal, Rede Globo, since secured his journalist position of greater credibility of the country.

Best Universities

The two best colleges to study advertising and marketing are the Federal University of Minas Gerais (UFMG ) and Federal University of Rio de Janeiro (UFRJ )